Zenrí is a conceptual eco-conscious corporation dedicated to helping businesses embrace sustainable practices and reduce their impact on the environment. Its mission is to foster a more sustainable future by empowering organizations to take meaningful action toward environmental responsibility.
As my first comprehensive branding project, Zenrí challenged me to develop more than a logo - I created a cohesive visual identity, brand voice, and vision for an imagined company from the ground up. The project includes a full set of brand guidelines, as well as the identity for Zenrí’s subsidiary, Dr. Zippy Auto Spa & Care Center, demonstrating how the brand could extend across distinct applications while maintaining a unified visual language.
